Blogs have become something very common and we can find more than 150 million on the internet these days. More and more people are experimenting with this medium and the reasons why they start blogging is because most of these platforms are simple to use, generate a lot of income since there are different ways to monetize blogs and no technical knowledge is required.
However, the success of a blog depends largely on the number of visitors to the site, since the more people visit your blog, the more chances you have to convert them into paying customers and therefore increase your earnings.
Considering the above, a great uncertainty for anyone who starts a blog is how to get more traffic on website. We all want to have more traffic, gain more attention, generating more effect with our blog.
It is very common to find on the web blogs with excellent design and content which barely reach visitors. It is important that you keep in mind that a blog does not attract a good volume of visits by itself, unless strategies are focused on increasing web traffic.
STRATEGIES TO GET MORE WEBSITE TRAFFIC
Within the great infinity of existing strategies to increase traffic to your blog in the current times, the ones that guarantee excellent results are mentioned below:
Optimize your site for search engines (SEO)
Search Engine Optimization (SEO) is key to boosting the visibility of your blog for free, because having an optimized blog means that it will appear more easily on the search engine results pages of Google. Now, to make your blog SEO friendly you must take into account the following:
1) Choice of keywords
The main foundation of SEO is to incorporate carefully researched keywords into your content. Basically, Keyword Research consists in understanding, searching and finding the words in which your target audience is interested.
It may be tempting to include as many keywords as possible in a post, but the best SEO practices consist of achieving a balance between other factors, such as originality, writing quality, internal links, site structure, among others. This keyword study helps you find the best strategy to follow to position your blog.
I personally use Wordtracker website to do the keyword research. You have twelve free searches every day, that is enough if your are at the beginning in your blogging journey. After you better understand how SEO work you can buy a membership and use more complicated features. This is one of my favorite ways to get more traffic on this website.
2) Check your website
Another important part of using SEO effectively is to carefully review your website for errors or problems that could be preventing you from having a better ranking on Google. Sites like Screaming Frog can help you identify problems, such as slow loading times and ease of use of the site on mobile devices, both in the structure of the URL and in the format of your content.
Google itself states that a half-second increase in the loading time on its website reduces them by 20% of web traffic. Therefore, the time it takes to load your blog is critical, both for web positioning and for the user experience. This can be a game changer in getting more traffic to your website.
A simple solution to fix slower websites is to delete any unnecessary files from your blog ( E.g. old images/text/videos). All those files that are uploaded, but not visible to the final user can make your website really slow.
3) Internal linking
Internal links are links that go from your blog to another article on your own website, and always have the html tag, ‘do follow’. In this way, the search engine web page crawlers are given a signal to navigate to the page you are linking to, which gives you the power to rank from that page to the next.
Try to link to quality and related articles, which in turn will tell Google that your content is not spam.
So, if you are writing about ‘Travel itinerary for Mauritius’, you can add internal links to other similar articles like: “Top things to know before travelling to Mauritius” or ‘5 Things you should always take with you when travelling’. You get the point, the articles should be addressed to people with travelling interest.
4) Work the content
The content remains the top way to get more website traffic, so try to publish frequently. Search engines will discard low quality content, therefore it is better to ensure that it is good, useful, quality that generates interest and can be shared.
It is very important to avoid using duplicate content. To make your site unique it is advisable to use unique images, add alt tags to your images and optimize the titles of these images.
Take advantage of social networks
It is estimated that around 2.70 billion people use social networks worldwide, representing more than a third of the world’s population. Therefore, social media is a powerful dissemination tool to attract more viewers to your blog.
The more you and others will share your posts on different social networks, the more likely people will find them. With this in mind, it is not a problem to promote your content on networks such as Facebook, Twitter, Instagram and LinkedIn.
To increase the reach of your publications, be sure to include relevant hashtags, label influencers in your industry, share your content at the right time and make your publications short, catchy and attractive.
Be sure to also attend your social media posts on their respective networks, that is, don’t recycle the same social media posts on LinkedIn, Facebook and Twitter. The adaptation of your publications for each network will help your content resonate more with their respective audiences.
On the other hand, there are certain tricks in social networks to increase the web traffic of our blog, such as:
1) Google Analytics
It is a powerful tool that allows us to know which articles in our blog are most visited through social networks and, of course, from which social network. Knowing this you can choose wisely the posts you want to spread on social networks, know what content works best in each of them or even guide you to make new articles.
It is a tool that allows us to obtain information about what content or publications are the most shared by searching for a complete keyword or the most shared at that time. Undoubtedly a good way to keep up to date with the trend. It can also be helpful to decide what type of content to publish, if you have in your blog some content that can fit with what is being talked about the most.
Taking advantage of trends and getting into the conversation with your own content can bring a greater amount of traffic.
3) Use buttons to share
Social networks can be gold treasure that make you web traffic increase to the sky. That is either because you share the content on your channels and groups, or because your audience wants to share your website in their profiles. To increase web traffic from social networks it is essential to ensure that it is easy for users to share the content of your blog on the networks.
To do this, you must place buttons on your blog that allow them to share what they are seeing in a simple way. These kind of buttons, allow the user to click on them and publish a tweet or a publication that is created by default, on their profile on social networks such as Twitter, Instagram, Facebook, Linkedin, Google +, Pinterest or even WhatsApp.
There are numerous plugins and ways to add these buttons, in addition to the different places where we can find them: sidebars, at the beginning / end of the articles, among others.
Some options to add these buttons are:
Sumome: has a free version. It is easy to configure and works very well. Perhaps the only drawback is that it considerably increases the loading time of the page.
Flare: it is also free and allows you to add the buttons in a similar way to Sumome.
Monarch: Elegant Themes plugin. It is paid but offers a lot of configuration settings
Easy Social Share Buttons for WordPress: it is one of the trending plugins. Although it is paid ($ 19) it barely weighs up the loading times, it is very light, offers many customization options and is very visually appealing.
Publishing a post as a guest author on a powerful and related-themed blog can give you a real boost for getting more traffic on website and for SEO classification. The advantages are many, among which are the following:
1) You gain referral traffic: Normally, when you publish an article as a guest, you can insert one or two links to your website by expanding information about a topic or aspect discussed in the article. Therefore, if someone wants to know more about that topic, they will click on the link and get a visit.
2) Increase your notoriety: By posting on external blogs to yours you get a greater reach and exposure of your content. Thanks to this strategy, you are able to attract a new potential audience of readers that perhaps you didn’t have before.
3) You get good inbound links: One of the fundamental pillars of SEO is to get good back-links to our website. If you publish an article in an important blog with related topic, you will directly enhance the SEO positioning of your website or blog.
Collaborative tickets and interviews
There are certain types of blog entries that usually work very well to increase web traffic and get links to our site, such as collaborative entries and interviews. The collaborative entries consist of choosing a theme and asking for the opinion and collaboration of experts in the chosen topic. In this way, people who have collaborated on your post will disseminate the content on their social networks and you can even get a link from their websites.
For their part, interviews are a very useful type of input when you want to gain visibility on a very specific topic. You must select a sector and contact a referent who wants to participate in an interview with you.
Similar to collaborative entries, when you publish the post, the interviewee will share it on their social networks and can even put a link on your website.
Infographics are elements that greatly enrich the contents of any type of blog. This increases the probability that users share the content and, in addition, you generate a new possibility to get incoming links to your website.
And if this were not enough, due to the increase in the popularity of this type of graphic elements, more and more users are looking for infographics directly on Google on certain topics, which opens the door to capture visits from the images section.
If you are feeling creative, you can create them by yourself using Canva. It is a really simple process as they have many templates you can use. Also there are many people on Fiverr creating infographics, so that is a great option if you want to focus on writing or other activities.
Use Google Ads
One of the most used strategies to publicize your website with immediate actions is Google Ads advertising (formerly known as Google Adwords). This tool dedicated entirely to online advertising, offers you the opportunity to publish ads that will appear as a result of Google searches, when said search is related to the theme of your blog.
Google Ads is Google’s pay-per-click (CPC) platform, meaning that advertisers pay for every click on their ad, they don’t pay just because it shows. Initially it consisted of text ads only, now it also includes image and video ads on YouTube, thereby improving visibility across the entire Google display network.
Google Ads works in a much easier way than you think. It consists of determining the keywords for which we are interested in being shown, writing some shocking ads, establishing bids, that is, indicating the maximum amount of money you are willing to pay for each click on your ad (your maximum CPC) and studying the results to draw conclusions.
Create ads on Facebook
The Facebook ad platform can be a great ally. Creating campaigns correctly segmented and with ads formed by good copies can bring you a lot of traffic, in addition to qualified.
Try, create small campaigns with low budget, use a demographic and interest segmentation according to the article you are going to promote and analyze the results you get.
The volume of traffic you can get with a small campaign is very significant and you can also get other benefits organically. For example, if the publication likes users, not only will they like to “like” and they will enter the blog post, but they will share it on their channels.
In this way you would gain organic traffic, derived from the paid advertisement and in many cases that organic traffic can be greater than the visits obtained directly through the advertisement. Collaterally, in addition, you will see how fans of your Facebook page increase.
Nowadays it is very difficult to retain users who visit a website. But even more complicated is to make the users who have visited our website remember us and visit us again later. One of the best techniques for them to return is email marketing.
Email marketing consists of sending bulk emails to a list of people that we have previously collected. For this, subscription forms are usually placed in strategic places of our website in exchange for exclusive content, discounts, coupons, among others.
This tool in turn allows to generate a relationship of trust between the person who receives it and who sends it. In this way, it is possible to offer more information about the product or service promoted in our blog.
Then, with that list of contacts, we can use some email marketing tool such as Mailchimp and make an attractive newsletter for our users. In this way, it is possible to attract visitors who have subscribed to our website.
I hope all of these are helpful for you to get more traffic on a website or blog.